Lesson 26 Wanted: a large biscuit tin征购大饼干筒让步状语从句的强调

Wanted: a large biscuit tin

wanted ^{诚聘，求购}

• help wanted section ^{招聘启示专栏}
• The fugitive is wanted by the police.^{警方正在通缉逃犯。} 

No one can avoid being influenced by advertisements.

Everyone is influenced by advertisements. ^{无双否，不加强}

• Everyone admits that ... → No one can deny that ...
• Everyone is attracted by ... → No one can resist...

avoid ^{v. 躲避，避免（后面常接Doing）}

No one can avoid being influenced by society.^{没有人可以避免受到社会的影响。}
No one can avoid being tempted by money.^{没有人可以避免受到金钱的引诱。}
No one can avoid making mistakes.^{没有人可以避免犯错误(主动)}

Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us.

* 让步状语从句的强调

• Although I much admire Newton as a scientist, I don't like him as a man.→ Much as I admire Newton as a scientist, I don't like him as a man. ^副词强调
• Although we may be proud of our good taste, ... → Proud as we may be of our good taste, ... ^{形容词强调}
• Although she is beautiful, I still don't like her. → Beautiful as she is, I still don't like her.
• Although he tries, he never seems able to do the work beautifully. →  Try as he does, he never seems to do the work beautifully. ^{强调谓语动词}
• Although he is a child, he can make a living. → Child as he is, he can make a living. ^{名词强调（零冠词）}

* In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.

in sth. / doing ^{在...的过程之中}

• In trying to persuade us to buy ... ^{为了说服我们购买……}
• In seeking independence, they do not sacrifice their human dignity.

this or that product ^{各种各样的商品}

• one product or another ^{各种各样的商品}
• some product or other ^{各种各样的商品}

weakness ^{n.懦弱，软弱(不可数)}

So let us begin anew—remembering on both sides that civility is not a sign of weakness, and sincerity is always subject to proof. Let us never negotiate out of fear, but let us never fear to negotiate. — John F. Kennedy

weakness ^{n.弱点、缺点(可数)}

• They have the usual quota of human weaknesses, no doubt. ^{他们毫无疑问也有人类通常的弱点。}
• strengths and weaknesses  ^优缺点

For we know that our patchwork heritage is a strength, not a weakness. We are a nation of Christians and Muslims, Jews and Hindus, and nonbelievers.

Advertisers discovered years ago that all of us love to get something for nothing.

for nothing / for free / free of charge ^{adv. 免费.…}

• Guests can park for nothing / for free / free of charge. ^免费停车

no charge for ^...免费

• There is no charge for parking.

be on the house ^店主请客

• The owner knew about the engagement and brought them glasses of champagne on the house. ^{店主知道了他们订婚的事，便免费请他们喝了几杯香槟酒。}
• In some pubs you can get drinks on the house, meaning they are free. ^{在一些酒吧里，你可以得到由店家出钱的饮料，也就是说，它们是免费的。}

An advertisement which begins with the magic word FREE can rarely go wrong.

begin with ...  ^{以…开始；开始于…}

"Let's go into the kitchen, and maybe you can help me set the table." "Sounds good to me. What are we having?" "I prepared lamb chops, mashed potatoes, and a tossed green salad to begin with." "Grandpa, you are a terrific guy!"

end with ...  ^以...结束

• The rally ended with the singing of national anthem.

go wrong ^{（变得）出错，出问题，不顺利}

• Something's gone wrong with my computer.
• We have all experienced days when everything goes wrong.

These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.

round / around the world ^{世界（一圈）}

• throughout the world ^{全世界：在整个世界范围内，涵盖所有地区或国家。}
• all over the world ^全世界
• the world over ^全世界
• Michael Jackson was popular round / around the world / throughout the world / all over the world / the world over.

They devise hundreds of competitions which will enable us to win huge sums of money.

enable sb. to do ... = make it possible for sb. to do... ^{使某人做某事成为可能}

They devise hundreds of competitions which will make it possible for us to win huge sums of money. ^替换

Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.

Radio and television have enabled advertisers to capture the attention of millions of people in this way.替换

capture / attract / draw / catch / arrest / command / get (one's) attention / the attention of ... ^{捕捉/吸引/吸引/抓住/逮捕/命令/引起(某人)注意…}

• This attracted the attention of Richard Humphries who was then the most eminent boxer in England.
• True eccentrics never deliberately set out to draw attention to themselves.

During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.

bake ^{用烤炉、烤箱去烤}

• baker ^面包师
• baker's / bakery ^{面包店、面包房}
• roast turkey ^{在烤炉、烤箱里去烤其它食物“土豆、肉类”}
• Peking roast duck ^北京烤鸭
• grill / broil ^{烧烤（用明火）}
• grilled / broiled chicken ^{在明火上烤鸡}
• barbecue (BBQ) ^{在户外的烧烤（后院也是）}

They offered to pay $10 a pound for the biggest biscuit baked by a listener.

for ^{等价交换、付款, 赔偿; 付出代价}

• She paid me $30 for my bike.
• She bought my bike for $30. ^等价交换
• Advertisers discovered years ago that all of us love to get something for nothing.
• The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.

The response to this competition was tremendous.

the response to ... is / was tremendous / lukewarm ^{对…的反应是巨大的/不温不火的}

造句：The university offered a prize of $1,000 to the first student who would find a solution to the problem. The response to the competition was tremendous / lukewarm. ^{学校提供了一笔1000美元的奖金给第一个能解决这个问题的学生。大家对这次比赛的反应很热烈/很平淡。}

Before long, biscuits of all shapes and sizes began arriving at the factory.

before (very / too) long ^不久之后

• before much longer ^不久之后
• shortly afterwards
• a little later ^{过了一小会儿}
• after a little / short time / while

all sorts / kinds / types of sth. ^各种各类

• He added that a student had dressed up as a policeman and was playing all sorts of silly jokes on people.

造句：She has to deal with all kinds of complaints every day. ^{她每天必须要处理各种各样的投诉。}

One lady brought in a biscuit on a wheelbarrow.

It weighed nearly 500 pounds. ^主系表

A little later, a man came along with a biscuit which occupied the whole boot of his car.

The largest was 713 pounds.

The largest was 713 pounds (in weight).

The largest weighed 713 pounds. 

But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.

It was so heavy that a crane had to be used to remove it from the lorry.

造句：The box was so heavy that a lorry had to be used to carry it to the destination. ^{箱子太沉了，用了一辆卡车才把它运到目的地。}
造句：In the past two years many shops have been set up in the street.^{两年多来这条街上新开了很多商店。}

• A new government was organized after the war. ^{战后成立了新政府(英语中很多的被动翻译为无主语的主动结构)}

The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.

buy from ^{从某处购买}

• Buy from local organic farmers. ^{购买当地的有机农场的食品。}
• How to bargain when you buy something from a vendor? ^{如何在讨价还价时，你可以从一个供应商买到这个东西呢？}