If someone or something exerts influence, authority, or pressure, they use it in a strong or determined way, especially in order to produce a particular effect. 施加 (影响、压力); 运用 (权威)
verb [vt. 及物动词]运用,施加(影响);努力,尽力(exert oneself)
If you exert yourself, you make a great physical or mental effort, or work hard to do something. 耗费 (自己的精力) • Do not exert yourself unnecessarily. 不要无谓地耗费自己的精力。