Ellen: ... my slogan is "I care."
Ellen: I care about people, not things.
Ellen: Vote for me, Ellen Stewart.
Ellen: I care.
Ellen: How was it?
Philip: You were terrific!
Robbie: Can I see it?
Richard: Sure.
Ellen: Hello. My name is Ellen Stewart,
Ellen: and I'm running for the open seat on the school board.
Ellen: My slogan is "I care."
Ellen: What does the word care mean?
Ellen: ... I care about people, not things.
Ellen: Vote for me, Ellen Stewart.
Ellen: I care.
Alexandra: I like it,
Alexandra: but now what?
Alexandra: How can we possibly get it on so Riverdale
Alexandra: will see it and hear it?
Richard: Leave it to me.
Ellen: ... I mean that when I say "I care",
Ellen: I care about people, not things.
Ellen: Vote for me, Ellen Stewart.
Ellen: I care.
Philip: What happened?
Robbie: Mom is now on television
Robbie: in every appliance store in Riverdale,
Robbie: except Hamlin's.
Robbie: He's a Boswell voter.
Philip: That's a brilliant idea, Richard!
Philip: You inherited your father's brains.
Richard: We got our brains from you, Dad.
Richard: And guess what?
Richard: I called channel five.
Richard: Their TV news is going to cover it.
Richard: "Housewife campaigns in appliance stores."
Richard: And I'll bet
Richard: some magazine will pick up the story, too.
Robbie: Mom, you're going to win!
Robbie: I know it!
Ellen: Hold it, Robbie!
Ellen: Just cool down.
Ellen: I know we're getting some attention now,
Ellen: but in the end the voters will have to decide.
Philip: You're gonna win.
Philip: Trust me!
TV Reporter: In the hotly contested race
TV Reporter: for the one seat on the Riverdale School Board,
TV Reporter: Mrs. Ellen Stewart has taken an early lead.
Robbie: She's winning!
Robbie: Mom, you're winning!
TV Reporter: Now returning to other local news ...
TV Reporter: Riverdale High School
TV Reporter: beat its rival Horace Mann in baseball today ...
Ellen: It's too soon to know for certain.
Philip: You're ahead.
Philip: That's better than being behind.
TV Reporter: More sports after this.
Ellen: It's not over yet.
Ellen: Let's just all calm down,
Ellen: and wait for the final results.
Grandpa: Ellen, why don't you go out to the backyard
Grandpa: and get some fresh air?
Ellen: Thank you, Grandpa.
Ellen: I need some.
Robbie: What happened?
Philip: You came very close, Ellen.
Philip: You lost by only a hundred and twenty-one votes.
Ellen: I lost.
Richard: You tried, Mom.
Richard: You lost by a very small number of votes.
Alexandra: Only one hundred and twenty-one votes!
Robbie: I'm sorry, Mom.
Richard: There just wasn't enough time.
Philip: Look,
Philip: you've made a very strong impression
Philip: on our community.
Philip: You'll have another chance next election.
Ellen: Hello.
Ellen: Oh, yes, yes, Mr. Maxwell.
Philip: Hello, Mr. Maxwell.
Philip: How are you?
Maxwell: I just called to tell you
Maxwell: that you are very impressive.
Maxwell: You lost the election,
Maxwell: but you won the attention of the residents of Riverdale,
Maxwell: of Boswell, and of me.
Ellen: Well, thank you, Mr. Maxwell.
Ellen: I appreciate your kind words.
Ellen: I needed that.
Maxwell: I hear Boswell
Maxwell: wants to appoint you to a special arts committee.
Maxwell: I'm sending over a reporter
Maxwell: in the morning to interview you.
Ellen: You are?
Maxwell: I'm gonna do an article
Maxwell: on "Ellen Stewart--she cares."
Maxwell: Maybe we'll all care now.
Maxwell: Good-bye.
Ellen: Thank you--
Ellen: and good-bye.
Robbie: What was that about?
Ellen: You were right, Philip.
Ellen: I did make a difference in town.
Ellen: And in this family.