A slogan is a short phrase that is easy to remember. Slogans are used in advertisements and by political parties and other organizations who want people to remember. 口号; 广告语
noun [专属名词]口号,标语;广告语;<史>苏格兰高地的战斗呐喊
They could campaign on the slogan "We'll take less of your money." 他们可以打着“我们将少赚你的钱”的广告语开展宣传攻势。