Marketers have long known that the most powerful persuader is peer pressure. 营销者很早就明白,最有力的营销方式是人与人之间的比较。
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. 您将学习六个普遍原则,如何使用他们成为一个熟练的劝说和对他们如何保护自己。