novate
🇬🇧/nəʊˈveɪt/ 🇺🇸/nəˈveɪt/replace with something new, especially an old obligation by a new one
verb [vt. 及物动词] 契约的代替;用新事物代替
The company is constantly novating to stay ahead of the competition. 该公司不断进行创新,以保持在竞争中的领先地位。