The media seems obsessed with hyping up individuals or groups. 传媒界似乎热衷于对某些个人或团体进行大肆炒作。
After decades of hype, American offices may finally be losing their paper obsession. 经过几十年的大肆宣传,美国办公室可能最终会不再痴迷于纸张。
The bottom line: for all the marketing hype, alliances aren't all things to all people—but everybody can get some benefit out of them. 底线是:对于所有的营销炒作,联盟并不是对所有人来说都是一切——但每个人都能从中受益。